Mashery, cloud-based multitenant API management provider, announced this week that it has secured $10 million in funding led by OpenView Venture Partners. Other participating investors include existing investors Cisco, Formative Ventures, First Round Capital and .406 Ventures. Mashery has seen a lot of growth. Year-over-year, traffic has increased by 272%, the number of live applications built on Mashery-powered APIs grew by 75%, and the Mashery network of active developers grew more than 30 percent in the past year. This month Mashery opened its fourth global office in Boston, Massachusetts. Mashery customers include: USA TODAY, Comcast, Hoover's, Klout, Associated Press, Rdio and Expedia.
elicit, on-site search solutions provider, has received $1.5 million in Series A funding. elicit's technology focuses on improving conversions via on-site search using an easy-to-manage combination of algorithmic and curated search results. Adam Heneghan, co-founder and President of elicit, noticed that more people visiting sites were going straight to the search box and providing valuable information about their needs. The elicit tool allows marketers to engage with this search interaction, which used to be mainly in the domain of IT. The Series A funding will be used to ramp up sales and marketing. The investors for this round were Greycroft Partners, First Round Capital, and Michael Lazerow's L3 investment fund.