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Oct 13
2010
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12 Tips for Viral SaaS AdoptionPosted by: Floyd Tucker Tagged in: zynga , yammer saas , Twitter , SMB , SmartRecruiters , saas viral , saas montclair advisors , mint , LinkedIn , iPad , Intuit , FreshBooks , Freemium , Freemium , Facebook , 37signals
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Now with all types of Software-as-a-Service alternatives in the market today, one tip that separates the winners from everyone else is the ability to create a product that is truly viral. Granted several of these companies listed above offer consumer-oriented offerings, not traditional enterprise or corporate software there are examples like Yammer, were large organizations have very quickly adopted their products because the internal usage spreads like wildfire. I profiled Yammer and they are definitely an organization that has built its sales and marketing model on being viral.
Here are some tips when thinking about incorporating viral adoption into your product and business strategy:


