Patrick Barry has announced that he is joining the startup Demandforce as its vice president of marketing. Demandforce provides a SaaS to small businesses that want to automate sales and marketing functions.

Prior to Demandforce, Barry spent 5 years at Yahoo on its Connected TV product, which brings Web widgets from Yahoo to your TV with the aim of connecting consumers to the Web and the information that matters to them most. Before Yahoo, Barry was a venture investor in the areas of networking, consumer electronics and web services. Prior to that, he worked with start-up technology companies, both as an operating executive and as a practicing corporate and securities lawyer.