NetProspex, a provider of verified, crowd-sourced business contact data services has announced the availability of its Data Cloud API (application programming interface), a set of developer tools providing real-time access to millions of crowd-sourced business contacts validated by proprietary CleneStep™ verification.
A lot of people over the last few weeks have been talking about “the best ways” to locate new customers and clients. A lot of people think that the strategies required have changed and that many of the old strategies don’t work anymore.
Out with the old, in with the new?
Not really. I agree that there are many “new ways” of reaching prospects and customers…
I have a LinkedIn account and a LinkedIn group (Sales Psychology & Performance if you want to have a look). I have a Youtube channel, I Twitter, I have a sales training blog and was blogging well before most other’s in the market place. I have numerous other social media profiles which I don’t use as much and I am also looking at the newest trends all of the time. I love to use the new ways and embrace change…
Callidus Software has acquired LeadFormix, a B2B cloud-based lead intelligence service provider. LeadFormix provides social tools that help enterprises convert anonymous website visitors into qualified leads by identifying potential customers and reporting their intent.
This is neither an endorsement nor a condemnation of cold calling. In some models, it makes sense, in some it doesn’t.
This post isn’t just about cold calling – it is about all lead generation activities. Lead Generation is a marketing function.
I draw a distinct line between marketing and selling.