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Sep 16
2011

Taleo and LinkedIn Partner To Harness the Power of Social Recruiting

Posted by: Jennifer York

Jennifer York

Taleo, the global leader of SaaS-based Talent Management solutions, and LinkedIn, the world's largest professional network on the Internet, have announced two new integrated features that make it simpler and faster for professionals to apply for jobs at companies using Taleo's talent management solutions, and for recruiters at those companies to hire the best talent.

Two new features work together to integrate Taleo Recruiting™ with LinkedIn functionality:

LinkedIn Profile Upload, which leverages Apply with LinkedIn technology, allows candidates to pull their LinkedIn profile content into a career website with the click of a button, rather than manually entering this data. This new tool cuts the time required to submit this information by allowing candidates to use their LinkedIn profile to populate work experience, education and contact information. After the profile information populates, candidates can modify or customize the information to align with the position they're seeking. For Taleo customers, LinkedIn Profile Upload improves the ability to hire top talent by increasing the size of candidate pools by reducing the drop-off rates on an application form.

Sep 01
2011

The Craziest Rules of Social Media

Posted by: Helen Bereschinova

Tagged in: Twitter , socialmedia , sm , networking , LinkedIn , Facebook

Helen Bereschinova

are the ones that work.  

Here are my favorites, and why they work so well.

1.  Share personal stories about your life with complete strangers.

You can't just talk about authenticity; you have to reveal it.  This is the only way you will build a fan base for your blog or social media pages.  This is your reality show.  Sure, you can be shocking and over the top, which is entertaining.  But unless your name is Fred and your audience is little kids, my recommendation is to just use some social media wizardy and pull back the curtain.  


Read more at http://www.soldlab.com/news/2011/9/1/the-craziest-rules-of-social-media-to-read-more-sales.html

Aug 30
2011

12 Ways To Screw Up A Virtual First Impression

Posted by: Helen Bereschinova

Tagged in: Twitter , Social Media , networking , LinkedIn , Facebook

Helen Bereschinova

1) Link to inactive social networking accounts: So there’s a prospect, interested enough to check out your Linkedin profile. They click on your Twitter link thinking “Cool, I spend more time there anyway” then they discover your account either has zero tweets or the last time you tweeted was back in late 2009. I’ve seen this with inactive blogs and even websites. Please go back and update or report to the Principals office folks. Inexcusable!

2)    Dancing the “Linkedin two step”. This is when you 


Read more at http://www.soldlab.com/news/2011/8/30/12-ways-to-screw-up-a-virtual-first-impression-to-read.html

Aug 18
2011

How to Get UnLinked on LinkedIn

Posted by: Helen Bereschinova

Tagged in: sm , networking , LinkedIn

Helen Bereschinova

LinkedIn can be a very valuable tool for B2B professionals to meet colleagues they'd never otherwise have access to, network with those they don't see very often and engage in conversations on topics of interest. It's also one heck of a community for getting to know your prospects and customers.

LinkedIn can also expose a lack of integrity and authenticity in a heartbeat.


Read more at http://www.soldlab.com/news/2011/8/18/how-to-get-unlinked-on-linkedin-to-read-more-sales.html

Aug 09
2011

Linkedin Groups Can Suck . .

Posted by: Helen Bereschinova

Tagged in: socialmedia , networking , LinkedIn

Helen Bereschinova

1)    If all you do is show up with an “Entertain me circus boy” attitude. Get involved, start a discussion, give someone an AMEN but stop looking at the groups like they owe you some entertainment. Its up to you to create the experience.

2)    If your idea is to show up and throw up. People simply despise shameless self promotion. Plus you look like a tool. Seriously . . . you do!


Read more at http://www.soldlab.com/news/2011/8/9/linkedin-groups-can-suck-to-read-more-sales-news.html

Aug 02
2011

Making Enemies and Alienating People through Social Media

Posted by: Helen Bereschinova

Tagged in: Twitter , socialmedia , sm , networking , LinkedIn , leadgen , Facebook

Helen Bereschinova

I like social media. I spend some time out here, and I have developed some nice relationships. Some of those relationships have turned into real personal relationships. Some of them have turned into business relationships.

The idea behind social media is connection, engagement, and sharing. It’s about winning friends, and sometimes it’s about influencing people. Some people struggle to understand this, mistakenly believing that they need to tear others down.

The Fastest Way to Alienate People (Don’t Do This!)

Over the last couple months, I have had a couple of...Read more at  
http://www.soldlab.com/news/2011/8/2/making-enemies-and-alienating-people-through-social-media.html


Jul 26
2011

How to Use LinkedIn to Make More Sales

Posted by: Helen Bereschinova

Tagged in: success , socialmedia , sm , Sales , prospectin , networking , LinkedIn , leadgen , business , B2B

Helen Bereschinova

Want to know the quickest way to connect with others on LinkedIn? Join a group. 

Groups are an easy way to meet people and develop relationships that can be leveraged for business.  You can join up to 50 groups, but a more effective strategy is to limit yourself to 10 or 20 groups, so you have time to participate and engage in discussions, and make meaningful connections. Here are a few tips on how to use groups effectively to build your business: 

1. Join groups related to your target audience. Find groups that don’t have...Read more at 
http://www.soldlab.com/news/2011/7/26/how-to-use-linkedin-to-make-more-sales-to-read-more.html

Jul 19
2011

Build and Attract Consumers with a LinkedIn Page

Posted by: Helen Bereschinova

Tagged in: success , socialmedia , sm , salestips , Sales , networking , LinkedIn , business , B2B

Helen Bereschinova

While several companies and small businesses use company pages on Facebook, many of them overlook the ability of a LinkedIn company page. Developing a professional appeal to consumers provides a "trust-like" factor. This is something several businesses miss in the online world.

LinkedIn has been around for years and was considered the first "real" professional social network. While there were a few who came before them, LinkedIn presented a style and appeal we could find in the offline world. Today it is one of the...Read more at 
http://www.soldlab.com/news/2011/7/19/build-and-attract-consumers-with-a-linkedin-page-to.html

Jul 11
2011

Is Social Media a Left or Right Brain Activity?

Posted by: Helen Bereschinova

Tagged in: Twitter , success , socialmedia , sm , Sales , networking , LinkedIn , Facebook , business

Helen Bereschinova

You guessed correctly – it's both.

Social media networking and marketing requires both creative and analytical skills. And few of us are proficient at both. 

Left brain thinkers tend to be more linear and analytical.  Right brain thinkers tend to rely on more circular methods of organization and creative solutions.  A tip to keep the two straight is to associate the "L" of linear and left, and by deduction you know the right brain relates to the creative and intuitive skills.

Today I had a conversation with an association exec who was...Read more at 
http://www.soldlab.com/is-social-media-left-or-right/

Jul 07
2011

10 Hard Questions about Your Corporate Social Media Use

Posted by: Helen Bereschinova

Tagged in: Twitter , success , socialmedia , Sales , networking , LinkedIn , Facebook , business

Helen Bereschinova

ocial media is one of the most measurable and engaging online compliments of marketing tools available. With that said social media is a rabbit hole that entire teams can dive down. It hurts your brand, it hurts your real world relationships and it wastes your resources. It’s time to get real about our habits.

Social media, particularly my blogging, Twitter and YouTube activity has brought me...Read more at 
http://www.soldlab.com/news/2011/7/7/10-hard-questions-about-your-corporate-social-media-use.html