BloomReach, creators of big data marketing applications, today announced $25 million in a Series C, bringing BloomReach's total funding to $41 million. This round was led by SaaS/Enterprise firm, NEA. With this new influx of capital BloomReach plans to invest in building out their sales and marketing team, along with further expansion of R&D.
Widen covers every angle of digital asset management with an efficient cloud-based solution and premedia/prepress services. Widen Enterprises, Inc. started in 1948 as a photo engraving company for local newspapers in Madison, Wisconsin. Over the next couple of decades, Widen expanded its premedia and prepress offerings, soon knowing all too well the need for a great media file management system. The company began R&D in this area in 1987 and launched its first web-based solution in 1996. Widen continues today to push the envelope on digital asset management and evangelize the benefits of DAM. DreamSimplicity met with Jake Athey, Widen Marketing Manager, and Chris Rewey, Widen Sales Manager, for a tour of the Widen solution. Here is the run down on why we think Widen is a great DAM app!
WebDAM is the leading digital asset management solution for marketing, communications and creative teams across all industries. The WebDAM platform is web-based, which allows customers to access their digital assets from any web-accessible device. WebDAM Solutions was founded in 2005 and is based in San Mateo, California. Some notable customers include, New Balance, Intel, and Micron. DreamSimplicity took a tour of WebDAM with Ron Selvey, Director of Marketing at WebDAM Solutions. Here are the reasons we think WebDAM is a solution you should check out.
BlueKai, marketing data management platform, announced the full launch of Audience Across Media (AxM), its media insights tool, as the completion of its Data Activation System. Audience x Media is a Software-as-a-Service solution for gathering insights across a marketer's digital ad campaign and activating that data beyond standard 1st and 3rd party sources. AxM was released as a beta last year with limited usage.
elicit, on-site search solutions provider, has received $1.5 million in Series A funding. elicit's technology focuses on improving conversions via on-site search using an easy-to-manage combination of algorithmic and curated search results. Adam Heneghan, co-founder and President of elicit, noticed that more people visiting sites were going straight to the search box and providing valuable information about their needs. The elicit tool allows marketers to engage with this search interaction, which used to be mainly in the domain of IT. The Series A funding will be used to ramp up sales and marketing. The investors for this round were Greycroft Partners, First Round Capital, and Michael Lazerow's L3 investment fund.
My friend over at Pardot, Mathew Sweezey, Senior Sales Executive, shared with me this great inforgraphic on effective landing pages Pardot recently released. Landing pages are important for controlling and measuring qualified lead generation. This infographic provides insight and tips on everything from how to design your landing page to what to measure. Read Pardot's blog to find out more.
You've seen everyone from Obama to Ashton Kutcher build brands of social media sites like Twitter. But what about enterprises? This infograhic from KISSmetrics goes into detail on the importance of building a solid fan base for social enterprises.
The majority of B2B marketing is now online, through websites, email blasts and social media. The large volume of online marketing across multiple channels is a lot to manage and track. Pardot is a solution to help you organize, track, and automate your online marketing efforts. A privately held company, Pardot was started in 2007 and is based out of Atlanta, Georgia. We caught up with Mathew Sweezey, Senior Sales Executive at Pardot to learn more about their solution.
It's that time of year again! The Sales 2.o Conference is happening in San Francisco at the Four Seasons Hotel on Market Street. This year's event looks to be the biggest conference yet! With over 400 attendees and the industry's leading sales technology companies presenting, you'll surely not want to miss this opportunity to attend.