elicit, on-site search solutions provider, has received $1.5 million in Series A funding.  elicit's technology focuses on improving conversions via on-site search using an easy-to-manage combination of algorithmic and curated search results.  Adam Heneghan, co-founder and President of elicit, noticed that more people visiting sites were going straight to the search box and providing valuable information about their needs.  The elicit tool allows marketers to engage with this search interaction, which used to be mainly in the domain of IT.  The Series A funding will be used to ramp up sales and marketing.  The investors for this round were Greycroft Partners, First Round Capital, and Michael Lazerow's L3 investment fund.

My friend over at Pardot, Mathew Sweezey, Senior Sales Executive, shared with me this great inforgraphic on effective landing pages Pardot recently released.  Landing pages are important for controlling and measuring qualified lead generation.  This infographic provides insight and tips on everything from how to design your landing page to what to measure.  Read Pardot's blog to find out more.

You've seen everyone from Obama to Ashton Kutcher build brands of social media sites like Twitter. But what about enterprises? This infograhic from KISSmetrics goes into detail on the importance of building a solid fan base for social enterprises.

The majority of B2B marketing is now online, through websites, email blasts and social media.  The large volume of online marketing across multiple channels is a lot to manage and track. Pardot is a solution to help you organize, track, and automate your online marketing efforts.  A privately held company, Pardot was started in 2007 and is based out of Atlanta, Georgia.  We caught up with Mathew Sweezey, Senior Sales Executive at Pardot to learn more about their solution.

It's that time of year again! The Sales 2.o Conference is happening in San Francisco at the Four Seasons Hotel on Market Street. This year's event looks to be the biggest conference yet! With over 400 attendees and the industry's leading sales technology companies presenting, you'll surely not want to miss this opportunity to attend.

Here's an infographic by Online MBA, that breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts.

Domain names are ever as important as they were during the Dot Com Boom. Today instead of pointing at floundering web ideas, they're pointed as some of the best software solutions ever developed.

One of the biggest misconceptions in the software world is that support is training but that is false. It is important to understand the difference between both in order to improve the retention & adoption rate of your SaaS app. Support typically REACTS to customer needs and is disruptive to customer productivity. Training proactively ANTICIPATES customers’ needs to reduce reactive support and increases customer productivity.

So now that you have effectively gotten your customer to buy your solution or app how do you get them to adopt quickly? How do you get them to fully understand your solution and all its features? Well there are number of ways to do that and I will get to them soon but first of all you need to be able to know why your customers might stop using your app and make sure you address all those issues in your onboarding process. If  you put yourselves in your customer’s shoes and try to think like them you will have a better chance of making your app more user friendly. So get your thinking cap on and think of reasons they might leave.