This week I attended the Ad:Tech conference in San Francisco at the Moscone Center. Having not been to Ad:Tech before, I was not exactly sure what to expect. I figured it was a bunch of online marketers discussing banner ads and digital advertising. Well... it was much much more. There were 2 floors filled with exhibits from companies you'd expect to be there, but also some cloud folks mashed in like Cloudwords and Rackspace. It's apparent that the cloud has become mainstream, the lines between what once were separate industry gatherings have become blurred.

In 2011 online video progressed further towards mainstream viewership. Here's a brief overview of some stats provided by comSore. Of course Google leads the charge as far as video sites go, behind YouTube was VEVO, which captured about a third of the YouTube audience. The report does not say whether YouTube videos viewed where viewed on their main site or from embedded sources across the web -- that may be good to know.

Derrick and I will be speaking this Friday at the Bootstrappers Breakfast in San Francisco (SandBox Suites, 567 Sutter St) at 8am this Friday, 18th Feb.