There are many reasons why you should consider using online video for your business. Most obvious, branding, reach, and story. You have to tell the story of your business, especially if you operate with a store front on the web. Video can be used to create a competitive advantage if your competitors are yet to integrate video content into their web strategy.

Derrick and I will be speaking this Friday at the Bootstrappers Breakfast in San Francisco (SandBox Suites, 567 Sutter St) at 8am this Friday, 18th Feb.