Hitchcock Fleming & Associates Inc. (hfa), a leading full-service marketing agency in Northeast Ohio drives consumer and business-to-business campaigns for retail, industrial, automotive, medical, travel, building product and government clients.

Powerful & Effective

When you spend as much time in ProtoShare as I do, you quickly notice the benefits of reusing your work. To reuse a piece of content that you’ve already created, instead of rebuilding content from scratch, saves time and, of course, increases productivity.

As you know, we’re big on stakeholder and team collaboration here at ProtoShare, especially early on in the website and application development processes. The more you collaborate early on in the process, the better the final result will be – and the less rework you’ll have to do later.

We’re releasing ProtoShare 6.0 today, and I want to share with you why I’m so excited about it.  Nearly a year ago we released version 5.0, which changed the way we prototyped. But the changes we made to this release have really transformed our use of ProtoShare, and we hope they’ll transform your usage as well.

Editor’s Note: We’d like to welcome to ProtoShare the newest member of our Customer Service team, Nick Jennings. As a new user of ProtoShare, Nick shares a couple tips others may also find helpful in his first blog post below.

I recently attended InfoCamp Seattle and found it to be an interesting conference; I highly recommend it.  The keynote was by Nishant Kothary. Kothary shared insights about the creative process. What I found most interesting was his discussion of cognitive biases — the way we are “Predictably Irrational“.

Prototyping is a key element to the requirements discovery, definition, and validation process when building web applications. However, it’s all too common for teams to spend too much time in the prototyping phase, thereby defeating the purpose of creating a prototype in the first place. Here are several best practices to ensure you and your team get the most from your prototyping process.