Article by Laurie McCabe

What is an App Store?

An app store, which offers a lot more than just mobile apps, is a Web site that aggregates software solutions for business or personal use. App stores, also known as an applications marketplace, are typically created and built by a “marquee” vendor, such as Adobe, Apple, Google, Intuit or Salesforce.com, that serves as the anchor tenant for the marketplace. App stores serve as a hub where you can discover, search for, purchase and deploy integrated third-party applications.

The marquee vendors that run the marketplaces typically have a strong brand and a large customer base -- but no one vendor will ever have the time or expertise to build every possible application that a customer might want. But marquee vendors can attract developers to build complementary applications to sell to their large customer bases.

The developer gets a new sales channel, and the marquee vendor can offer customers a bigger, more diverse array of applications than it could possibly provide on its own. In many cases, developers must also build their applications on the marquee vendor’s platform so that they will integrate with other applications in the marketplace.

InsideView, a service that mashes up social data for enterprises to increase sales productivity has raised $11.5 million in Series B financing led by current investors Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. This brings the company’s total funding to $25 million.

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SaaS Sales Automation CRM does much more to your small business than you have ever dreamed. In the event you get a hold of a really nice application, the sky's the limit for the benefits your organization can see through this specific program.

Sales or marketing software applications are merely one of the numerous resources that sales automation SaaS applications can help you. You are able to make a quick move to transform your revenue performance with sales applications. CRM sales automation software is often a technique that will acquire and return info promptly with a click of a button. As an alternative to browsing endlessly for key info, with sales force automation saas you could find the data almost effortlessly.

Marketo, the revenue-focused marketing automation company has  announced that it has surpassed the 400 customer milestone mark, less than two years after launching in March 2008. Angel.com, a subsidiary of MicroStrategy (NASD: MSTR), and leading provider of on-demand IVR (Interactive Voice Response) and call center solutions, was named the 400th customer to select Marketo’s award-winning automated demand generation solutions. This achievement cements Marketo’s position as the industry’s fastest growing marketing automation company and demonstrates the high market demand for automated demand generation solutions worldwide.

"Marketo continues to set the bar for the marketing automation industry,” said Phil Fernandez, President and CEO of Marketo. “The close of our 400th customer is a powerful indication that marketing automation has reached a key inflection point – moving from 'nice to have' to 'must have' – as companies worldwide realize its potential to impact both the top and bottom lines of an organization. 2010 will be a year of explosive growth for the category and for Marketo in particular."

Sales Compensation: Why Excel is not Excellent Feb 4th 2010 from 2:00 PM to 3:00 PM EST   Webinar Description: Now is the time of year where most companies, hopefully, have rolled out their sales compensation plans and communicated them to the sales force. However, more than 85% of companies used a home-grown system or error-prone spreadsheet to calculate and manage their incentive programs. This webinar will help you avoid unnecessary human error, miscalculations and over/under payment caused by managing your comp with excel spreadsheets. It will explain how to leverage your program by automating the sales comp process and driving the desired sales results from your reps. Dec 10 2009 from 2:00 PM to 3:00 PM EST   Learn the keys to make your sales comp plans work for the coming year. This is a make or break year for many companies. As we come out of the recession, sales teams need to regain traction with their customers and prospects. The core component on how they will behave is the comp plan. Will your compensation plan help you succeed or lead to failure? About About Us Join Community Terms of Service Privacy Policy Help Contact Us Modify Alerts Search Members Claim Marketplace Listing Browse Community Videos Events Calendar Group Pages News & Discussion More Mergers & Acquisition News Product Release News Press Contact Advertisement & Sponsorships