How many times when you were growing up did you hear the old adage; “The more you know the farther you will go”? Or how about the saying that “Knowledge is Power”?
Given that we are in the information age, these sayings are never more accurate than they are today, especially in the sales game. For without knowledge a sales person is powerless; or at the very least inefficient.
Sales people today are asked, and more often than not, expected to do more work than ever before. Gone are the days of sales secretaries and qualified leads. Today, sales people are expected to find, target, qualify and sell to clients that are more informed than ever before. Big or small, most organizations attempt to provide Sales Data on the ideal client to their sales people. But is it enough with today’s sophisticated buyers?
Callidus Software has acquired LeadFormix, a B2B cloud-based lead intelligence service provider. LeadFormix provides social tools that help enterprises convert anonymous website visitors into qualified leads by identifying potential customers and reporting their intent.
As we all are familiar that, Customer acquisition is one of the important phases in the business process. There are certain best practices to increase the customer acquisition rate and reduce churn. Streamlining customer acquisition process will boost the sales of any cloud service provider.
By: David Johnston, President, Surgesoft
The concept of Sales 2.0 being the future of selling is fraught with a number of unresolved issues and tenets that while not nullifying its influence, certainly add caveats to the claim. To quote Selling Power magazine, Sales 2.0 will bring "productivity-enhancing technologies that transform selling from an art to a science". In no way do I deny the positive impact that customer-focused technologies will have on the selling process, I do believe that their adoption and ability to influence buying decisions will take time and require structural changes in the relationships between buyers and sellers.
Jigsaw, a leader in data as a service (DaaS) today was honored with one of salesforce.com's AppExchange Best of '09 Awards. In receiving this customer choice award for sales intelligence, Jigsaw joined all the winners in receiving recognition for their ability to take customer success to new levels in satisfaction and application excellence.