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Business Application News & Discussion

Tags >> Social Intelligence
Apr 11
2010

Twitter Buys Tweetie, Adds Fuel to Developer Fires

Posted by: Brent Wilson

Brent Wilson

Just two days after comments by Twitter investor Fred Wilson made third-party Twitter developers nervous about what the company might do, those fears have become reality: The company announced Friday that it has acquired Atebits, maker of Tweetie, one of the top Twitter apps for the iPhone (AAPL). According to a post by co-founder and CEO Evan Williams on the Twitter blog, the app will be renamed Twitter for iPhone and will now be free (previously, the pro version of Tweetie cost $2.99 to download). Developer Loren Brichter said on his blog that he is joining Twitter’s mobile team and will be developing Tweetie for the iPad.

Developers and other observers immediately started analyzing the purchase as soon as the news broke. Hunch Co-founder Chris Dixon connected Fred Wilson’s comments — which the VC blogger denied were about any specific future action by the company — with the Tweetie acquisition, saying: “Wow, weird coincidence! a Twitter board member blogged about killing twitter apps the same week Twitter released/bought 2 clients!” Engadget editor Nilay Patel said that Twitter buying Tweetie was “roughly equivalent to Microsoft building it’s own WP7 phone – bye bye, ecosystem.”

Former Engadget editor and gdgt co-founder Ryan Block said: “As of today, if your app depends on Twitter for anything other than identity or content syndication, you are officially on notice.” Some developers even formed their own unofficial “union” with a Twitter hashtag — the #unionoftwitterapps, and there is plenty of discussion pro and con about the deal on a Google (GOOG) group for Twitter developers. Daring Fireball blogger John Gruber wrote that “there’s going to be some heavy drinking tonight from developers of other iPhone OS Twitter API clients.”

Mar 28
2010

Are You a Social Media Addict?

Posted by: Matt Childs

Matt Childs

Are you getting obsessed with tweets, uploads, and writing on your wall? See our checklist to be sure.

Here's a great article written by Kristin Burnham:

Answer these questions carefully (since denial is the first sign): Do you find yourself dreaming about status updates and friend requests? Does your TwitPic account chronicle your trips to the grocery store and cleaners?

Mar 22
2010

10 Essential Rules for Brands in Social Media

Posted by: Matt Childs

Matt Childs
These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it's hard to know what truly essential strategies you should follow to effectively use social media to build your business. Questions abound: Do Facebook fans drive sales? Why should I fund forums for consumers to pillory my products, ridicule my service and tout the competition? And, whatever I decide to do, how I will I know if it's working?

In the search for truth, sometimes social media is its own worst enemy. With a self-credentialed guru waiting at every click, finding actionable, fact-based insight is tricky.

So, in a modest attempt to bring a dose of sanity to this intellectual frat party, I've reined my impulse to lob more "personal picks" into the fray. Instead, I'll follow the wisdom of an august data mining colleague to just "let the data speak."

Our process was to query data from hundreds of our brand clients to see what testable truths emerged -- and here's what we found: 10 rules that hold up across category and time.

Feb 19
2010

Chatter, Salesforce.com's Social Platform Moves To Production

Posted by: DS Community Team

DS Community Team
This week Saleforce took the wraps off the Chatter pilot program. After several months of testing with select customers, it is going into production for this group. We reviewed Chatter with SalesForce's VP of Corporate Strategy, Bruce Francis and SVP Product Marketing, Kraig Swensrud to find out what all the excitement was about.

Chatter has the goal of bringing the best of the social media tools to the enterprise, making enterprise sales as easy to use as Facebook or Twitter. With all of the buzz around privacy and social networking tools, it's refreshing to hear that these tools use a the same security models that the rest of SalesForce has built in to its platform.

Chatter is a new module in the SalesForce architecture that takes advantage of the existing APIs and services, while providing rich collaboration features. "Collaboration as a Service" is now trending as a new category in the industry.

Read More...

Nov 29
2009

InsideView for NetSuite: The First Social Intelligence Application for CRM & ERP

Posted by: Jennifer York

Jennifer York
InsideView’s social intelligence software has been integrated with NetSuite’s cloud-based CRM software.

InsideView for NetSuite,” the two companies claim, is “the first social intelligence application to bring social media to both CRM and ERP, optimizing core business processes that are essential to driving the success or failure of every business.”

InsideView is a member of NetSuite's SuiteCloud Developer Network. The new application expands on the previously established partnership between the two companies.

The integration allows NetSuite users to have instant access to data harvested from emerging social media, such as Twitter, LinkedIn, Facebook, Jigsaw and NetProspex, as well as editorial sources such asThomson Reuters and Capital IQ (a Standard & Poor's Company), within NetSuite, thus empowering users to significantly improve business efficiencies across sales, marketing, billing, procurement and HR operations.

Built using NetSuite's SuiteCloud development platform, InsideView for NetSuite is reportedly the first social intelligence application delivered natively within NetSuite.
 
InsideView for NetSuite has a wide range of potential uses: Organizations can proactively monitor the financial health of customers and partners to assess payment risk and improve collections processes; leverage social media "buzz" to gauge suppliers' brand reputation, customer satisfaction, and service levels and assess supply chain risk; improve high-end selling through social and business connections to C-level executives; help sales professionals uncover new customer engagement opportunities faster with alerts on key business events; integrate social profile information to engage job candidates across multiple channels, including Facebook, LinkedIn, Twitter; and increase cross-enterprise productivity by tapping into accurate, relevant and timely business insights directly within the NetSuite user interface.

In addition to helping sales teams, the application can also be used to improve intelligence for back office operations. For example, billing/collections departments can automatically monitor financial events such as funding developments, analyst ratings, earnings calls, cost cutting, bankruptcies, etc. In addition the solution allows for the real-time prioritization of accounts and collections efforts, while relationship mining helps expedite billing issues.

For employees or departments in charge of procurement, the solution offers consolidated contact search, allowing for easier resolution of bidding, pricing, or payment issues and integrated competitor profiles help identify and evaluate other potential vendors.

The solution can even help HR departments in their recruiting efforts: Automated monitoring of talent acquisition opportunities across target companies and consolidated contact search assist in sourcing candidates by title, industry, company size, key event and specific competitors.