Google and Wildfire announced this morning that Google will acquire the marketing software developer, which provides a suite of tools to help brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. The sale price was not disclosed, but is rumored to be around $250 million. Wildfire has been around since 2009 and has grown to 400 employees and now serves 16,000 customers.
This week Salesforce.com announced it is acquiring Buddy Media for $689 Million. This just another acquisition in a seemingly non-stop buying spree by Salesforce, especially in the social media space.
Hey SMBs how you spending your money on Social Media? Historically small to medium-sized businesses have spent more on advertising than on marketing. Obviously things have changed. Facebook is proving to be the most beneficial, showing the most ROI, with YouTube in last place. This infographic goes into further detail.
Here's an infographic by Online MBA, that breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts.
iContact, a well known provider of email marketing services primarily for small and medium businesses, has been acquired by Vocus, a publicly-traded provider of cloud-based marketing and PR software, for a grand total of $169 million.
Compass Labs has announced a major update to its CLIQ platform. This new version will make social media ad campaigns easier to create, deploy, manage and measure for agencies and brand marketers. Building on its market-leading technology to impact and engage social media users across Facebook, Twitter and LinkedIn, CLIQ, which is available both as a self-serve or fully managed solution, now integrates social advertising campaign rules as well as fan and follower page and competitor analytics.
Ever wonder what the difference is between Inbound Marketing VS Outbound Marketing?
Toronto-based social media analytics company Sysomos scanned 1.2 billion messages that were sent in August and September 2009 to try and get some idea of the kind of conversations that are going on.