Dachis Group, social business performance solutions provider, has launched Advocate Insight, a solution that identifies brands' advocates across social channels and measures each individual's brand impact.

Although it can often be fluid, maintaining a relationship with your customers can also sometimes get very complicated. For example, if you only have a few employees trying to deal with a growing number of customers, how are you supposed to keep track of all the dialogue and that’s exchanged? Or what those same customers are saying about you online? Or even something as simple as how much money they still owe on their account?