The other day I was asked “Is social media the company newsletter?” I was going to give a quick answer, then stopped to consider. Yes, I do think social media can take the place of most of the functions of the company newsletter. And has the added benefit of instant conversation.
Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight. In fact I still get a few of those periodicals from my insurance broker, USAA and from Ford Motor Company. That’s not the case for smaller businesses though. In fact I find that often I will get news from smaller businesses on Twitter or Facebook. They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates.
Join sales training legend Stan Billue and Sold Magazine founder, John Von Achen on June 12 2012 at 12 PM (Eastern) and learn how you can still use telemarketing to propel your sales career forward in a social media driven environment!
Apparently Yammer has been name the Leader in Activities Streams by Forrester Research Inc., in a new May 2012 report: "The Forrester Wave™: Activities Streams, Q2 2012." Yammer received the highest scores for its current offering and was ranked among the highest scores in 16 out of 19 criteria, including adoption strategy and market presence with more than 5 million users.
With the Facebook IPO quickly approaching (any day now), everyone is trying to figure out whether or not they should invest, or if this Facebook thing will really last. There have been a number of Infographics on this topic, but this one from MBA Online provides a clear explanation and layout detailing everything behind the IPO everyone's taking about.
Aegis, global business services and experience management company, has launched a Social Media Engagement solution call AegisLISA. The platform allows companies to engagement and monitor customer brand interactions on social media sites in one place.
Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word. One easy solution lies within your own assets – Specifically your employees.
I’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”. In reality I suppose I have been, working that is. Whenever I am introduced to new online concepts, I consider what it may mean to clients or how they can leverage it. Have you been invited to join Pinterest? Do you know why it might benefit your business?
As a blogger, I can say that I have two images pinned from my blog, and those two pins have spread quickly to make Pinterest the fourth largest “search engine” traffic to my blog. At the same time it’s important to consider why some bloggers, artists, photographers or business owners might be put off by Pinterest and possible copyright infringement. For me anyway, knowledge is power, and Pinterest may be a very viable source of increased website traffic.
Below I will explain the basics of what Pinterest is, and why your company may benefit. I will also explain how your company may be able to leverage Pinterest for a bigger bang by including it in your overall social media toolkit and give examples of a couple of companies that are using Pinterest well.
Who's stories are getting the most attention on Twitter? This infographic details the most viral news sources on Twitter and Facebook.
Its one thing to have an idea and another to execute it. I know personally that it is hard to get the right developer for your project idea or start-up. Here's a chart that shows a path to hiring a great developer.
Social Media on airplanes? Yep! KLM Royal Dutch Airlines has launched Meet & Seat, a new service “for meeting interesting passengers on your flight.”