Your product website represents the image of your business, and launching it properly is a crucial step. Even the biggest brands in the world have already faced a Website Launch fail that they probably don’t want to be reminded of. Last year, L’Oreal Maybelline was all set to launch the website for their new product, the Age Rewind Eraser Treatment Makeup line. Despite the epically long name, they thought they had everything covered, including downloadable content, text alerts and several events.