Success Factors is making a big play into the business intelligence market with its acquisition of YouCalc, a SaaS service out of Denmark for doing analytics across multiple applications, including Google Analytics, Mailchimp and Salesforce.com.

The move heightens competitiveness in the fast growing market for SaaS analytics. And it highlights the marked improvements that have come in the past year, thanks in large part due to the innovations made by SaaS providers.