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Business Application News & Discussion

Tags >> advertising
Jul 29
2011

Social Media Advertising Spend To Pass $3 Billion in 2011

Posted by: Helen Bereschinova

Tagged in: trends , success , stats , socialmedia , sm , Sales , networking , business , b2c , B2B , advertising

Helen Bereschinova

According to research carried out by eMarketer, US marketeers will spend over $3 billion on social network advertisements this year. That would mean that ad spend in this region would see growth levels of 55% in comparison with 2010.

The most recent forecast is a far more positive outcome than previous estimations, with the 2011 figures looking to beat initial predictions by some $1 billion. The rise will also increase...Read more at 
http://www.soldlab.com/social-media-advertising-2011/

May 18
2010

Back to basics: Creating effective email campaigns with PlanMill CRM

Posted by: Maria Sheila Riikonen

Tagged in: spam , PSA , Project , PlanMill , Marketing , ISP , ERP , email , customer acquisition , CRM , campaign , advertising

Maria Sheila Riikonen

It’s that time of the year when your customers, partners, and prospects should know and get excited about your latest product and service innovations. Despite the variety of social media channels, pundits claim nothing beats good ‘ole targeted email campaigns

Learn key features by watching this short video: How to create a campaign and campaign mail in PlanMill

However, remember there are key rule of thumbs when sending email marketing messages, some of them encapsulated in this TOP DONT’S IN EMAIL MARKETING ACQUISITION.