A great article I ran across this morning from Joe Weinman - Strategic Solutions Sales VP for AT&T Global Business Services. This is follow-up to a article he wrote in '08 about the 10 Laws of Cloudonomics.  For anyone who is still trying to wrap their heads around why more companies aren't clamoring to join the cloud band wagon - this is a must read: Enjoy!

Lazy, Hazy, Crazy: The 10 Laws of Behavioral Cloudonomics

A couple of years ago, I proposed the 10 Laws of Cloudonomics, an attempt to address the economics of cloud computing. Beyond the cloud, though, neo-classical economics has been augmented in recent years by behavioral economics, where psychological anomalies modulate pure rationality. Indeed, purchasing and adoption of clouds are no less subject to human behavior, hence I offer the 10 Laws of Behavioral Cloudonomics.

Under expected utility and rational choice theories, Homo sapiens is assumed to weigh probability-adjusted costs and benefits in a cold and calculating fashion and select the option with the highest expected payoff. However, Nobel laureate Daniel Kahneman and others have demonstrated that the real world is different, that the Earth is not Vulcan. Although not their terms, one might describe human behavior as lazy, hazy and crazy. Lazy, as in minimizing physical, cognitive, emotional and real dollar costs; hazy, as in using heuristics or rules of thumb rather than precise calculations; and crazy, or, as MIT’s Dan Ariely says in his book of the same name, “Predictably Irrational.”