Core Audience has launched an audience management platform that allows companies to manage brand interaction across all bought, earned and owned media platforms. Core Audience was previously known as Red Aril and has rebranded with this launch of what they are calling the first Software-as-a-Serivce audience management platform.
Core Audience has launched the industry's first cloud-based audience management platform designed for brands who want to own, control and harness their audience data. Core Audience helps brands recognize valuable audience segments and respond in real time across all their bought, earned and owned media platforms, including websites, apps, email, premium display, RTB display, search, social spaces, and other channels. Even though audience data is being stored in the cloud, brands and publishers own their own data.