There are many reasons why you should consider using online video for your business. Most obvious, branding, reach, and story. You have to tell the story of your business, especially if you operate with a store front on the web. Video can be used to create a competitive advantage if your competitors are yet to integrate video content into their web strategy.
If you are like me, you subscribe to a number of industry reports that deliver trends and benchmarks around marketing and sales. There is definitely one thing that these reports all have in common, Video. Marketers are projected to start incorporating video into their core efforts this year. But what does this all mean? Does it mean filming more videos? Or, does it mean optimizing existing content? In my opinion, I think we will see "video series" bypass the "blog" by the end of 2013.