
In communities, people help each other without asking anything in return. By helping other people solve problems or helping them get ahead, you also increase your social capital, and it becomes more likely that people will help you out at some future point. The catch is that you have to be willing to help people first without any specific expectation that they will return the favor. This is the basic idea behind
whuffie, a concept first introduced in fiction by Cory Doctorow in “
Down and Out in the Magic Kingdom,” but applied to today’s communities in Tara Hunt’s
“The Whuffie Factor.” If you haven’t read these books, I recommend both of them. I’m currently reading the latter, so whuffie has been on my mind lately.
While the concept of whuffie applies to everyone, it is particularly important for freelancers and other web workers. Those of us working alone need to support and help each other, since we don’t have the same resources as people working on-site at large corporations.
Portland is a town with a large population of freelancers, consultants and telecommuters, and many of these people offer services similar to my own. The natural instinct from some people would be to retreat from these potential competitors in case you might be up for the same job at some point in the future. I encourage you to take an alternate view: focus on cooperation, instead of competition. By helping each other, we make the entire community stronger and more vibrant, thus raising opportunities for the community as a whole.
Here are a few of the things that I do to support my community: