Pardot, one of the fastest growing marketing automation platforms, adds fuel to the fire, receives a line of credit from Silicon Valley Bank. The capital will give Pardot the power to grow it's team and expand to meet the over-the-top demand. The Atlanta-based company has already doubled in size in the past 12 months.
elicit, on-site search solutions provider, has received $1.5 million in Series A funding. elicit's technology focuses on improving conversions via on-site search using an easy-to-manage combination of algorithmic and curated search results. Adam Heneghan, co-founder and President of elicit, noticed that more people visiting sites were going straight to the search box and providing valuable information about their needs. The elicit tool allows marketers to engage with this search interaction, which used to be mainly in the domain of IT. The Series A funding will be used to ramp up sales and marketing. The investors for this round were Greycroft Partners, First Round Capital, and Michael Lazerow's L3 investment fund.
CopperEgg, Corp., a cloud monitoring and analytics company has raised $2.1M in Series A. The round was lead by Silverton Partners, Webb Investment Network, the investment fund of former eBay COO Maynard Webb, and several private investors including Asana executive Kenny Van Zant; bringing total financing to $4.1M.
Sweet Tooth, Inc., eCommerce customer loyalty software, announced today that it has secured $2.25 million in seed funding. OMERS Ventures led the funding round with MaRS Investment Accelerator Fund and Points International. Sweet Tooth is a Canadian company based out of Ontario. The company launched in 2009, providing a solution for merchants to create 'points' programs and deliver online and in-store rewards to their customers.
The DS Team has tracked 7 companies that merged, received funding, or were acquired in the month of April 2012. The list includes companies from the following software verticals: Business Intelligence & Analytics, Education & Collaborative Learning Platforms, Content Management & Engagement, Telecom, Marketing Automation, and Customer Service.
Visage, enterprise mobility management solutions provider, has secured $8 million in Series C funding led by Motorola Solutions. Existing investors are Palisades Ventures, Qualcomm Ventures and Worldview Technology Partners. Visage's solution is MobilityCentral, which allows you to control your company's mobility program from one platform monitoring spend, inventory, policy and users.
DH Capital and SaaS Capital have partnered to launch a new fund to provide growth capital to emerging Software-as-a-Service companies. This fund is designed for companies who have passed the start-up stage, but require additional funding to help scale the business. SaaS Capital will provide senior debt loan facilities to SaaS companies with more than $3 million in revenue. DH Capital is a boutique investment banking firm that brings expertise in Internet infrastructure, telecommunications, and SaaS.
Newvem, cloud analytics provider, has received $4 million in Series A funding led by Greylock Partners. Other participants were Index Ventures, Innovation Endeavors and private investors.
VoloMetrix, analytic applications provider, announced a $1.6 million Series A funding round let by Shasta Ventures. VoloMetrix focuses on Business Intelligence, enabling operational transparency in real time to help executives optimize team performance. This category is called Talent Results Management, with metrics such as cost to acquire customers, costs to support customers and costs to maintain products.
KANA Software, Inc., customer service solutions provider, announced today the acquisition of Trinicom, provider of customer service and interaction software. The acquisition brings KANA to the cloud, expanding its existing on-premise customer service solutions into the Software-as-a-Service (SaaS) arena. KANA plans to support new and existing Trinicom customers and expand its market reach to mid-sized businesses globaly. The details of the acquisition were not disclosed.

