CorSource Technology Group, Inc. has merged former business units, Agilis Solutions and ProDX under the parent company name to better provide integrated services to its customers. CorSource Technology Group consults small to medium businesses and independent software vendors on all IT related growth, and provides the tools to achieve that growth. CorSource focuses on three key core competencies: consulting, development services, and technical staffing.
I was at a business presentation on selling the other day and the gentleman presenting discussed the “puppy dog close.” Let’s say, for example, that you sell copiers. You wheel the copier into a prospects office and tell her to keep it a few days. When you come back for it, she has fallen in love with it. It’s sort of a hybrid of a trial and an extended product demonstration. If your product is cute and cuddly enough, no one will want to get rid of it.
But what if you don’t sell a product? What if you sell a service? What if you sell yourself? What if you are in some kind of consulting? Then what? How can you leave a puppy for your prospects to fall in love with? How do you do a product demonstration?