In today's news marketplace, the average adult faces an overwhelming amount of information. The average city-dwelling adult sees more than 7,000 messages a day, or about 500 messages per waking hour. On a typical day, 46 percent of Americans get their news from four to six media platforms, including local and/or national television stations, radio news, national and/or local newspapers, and online outlets where they view two to five sources, based on recent Pew Research.