PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don't need a lot of history to draw conclusions from it - a few weeks is enough time to give you an idea of how well a campaign is performing.

It's all good and well using a BI solution to measure your business performance, but before you start blindly measuring anything and everything, what are some of the specific KPIs or metrics that you could focus on?  Find out here!