When the first CRM system came to life in the 1980s, it was nothing more than a robust database structured like a funnel; collecting and filtering client information. The 1990s brought with it one of the most crucial advancements in CRM still prevalent today- the ability to use the system as a two-way street: gathering client data and giving back a customer experience. The combination of newer software, the internet and superior capabilities has lead CRM to evolve into one of the largest and most competitive industries in today’s economy.