Marketing online and via social media channels can bring great success online as well as offline. Brick and Mortars are finally leveraging what social can bring, but are they taking a hard look at online promotion and what marketing automation can bring to their businesses? This infographic by KISSmetrics goes deeper.

  While it’s generally accepted that one shouldn’t discuss politics or religion in polite society, this morning on the way into work, I heard a segment on NPR’s Morning Edition that caused me to ponder social media in the election. Believe me when I say, that this is a big deal too, especially before I’ve had my morning cup of Joe!

The segment, on how social media is NOT dominating this election, grabbed my attention when it indicated that “Social media… has been relatively little used by average voters and average citizens.” What? Tell that to my Facebook friends, because they have obviously not been privy to that information. I am already considering a personal Facebook blackout until this election is over. I suppose I should be clearer though. What the piece was indicating, was that as a society, we are not looking at social media for election coverage and news.

Joe Chernov tells us another great story about marketing success, one that hinges on a factor many companies miss when they publish PDFs and other documents: designing for engagement.