Tags » sCRM
With budding terms like ‘Smarketing’ and cool new video-conferencing tools, social media continues to shine without a spotlight. It seems that now more than ever, collaboration between sales and marketing is instrumental for the establishment of strong social roots in business. Solid lead generation is only considered successful when good lead nurturing develops into sales, right? How is this measured? What SaaS technologies are leveraged in this equation?
In response to the LinkedIn Group SmartSellingTools article where it is made clear that ABC is now ABH, true sales folks with the ‘Always Be Closing’ game-plan are now having to embrace an ‘Always Be Helping’ approach. Companies like Marketo have struck the very nerve that binds Sales and Marketing quadrants by enabling players with tools for achieving inter-departmental successes. Their ‘Definitive Guide to Social Media’ is indeed quite ‘definitive.’
Speaking of tools, the iMeet booth was a happening spot on the Conference Floor. The product’s ‘meeting rooms’, which can accommodate up to 15 video participants at a time, are designed to be interactive. You can name your room and decorate it using a variety of templates, or customize it with a company logo. Guests can upload a profile photo or create an avatar, and you can click on each person’s cube to see a bio, photos, and links to their Facebook, Twitter, and LinkedIn accounts. When a person is speaking, their cube lights up. Very cool.
In addition to seeing familiar faces at this San Francisco Sales & Marketing 2.0 Conference, we heard some different voices speak up in the CRM sector. Booth action was hot where demonstrations for SAP CRM, Pivotal CRM, Oracle OnDemand and Microsoft Dynamics were in full effect. New to the conference was another standout, Timetrade. We got to demo their product and had a chat with EVP Gary Ambrosino. We also had the privilege of listening to Anneke Seley, Phoneworks CEO and author of the book ‘Sales 2.0’ weigh in on the power of Social Media in Business. Check out the Video section here on DreamSimplicity for coverage of her session and don’t miss our interview with the ‘realest of the reel’ Garth Moulton, co-founder of Jigsaw. Enjoy!
Closing out an event with awards and partying always sends attendees to their red-eye flights in a good mood. Comedian Jeff Applebaum entertained a large group with swagger, redlining the PA system’s capabilities. Prior to the entertainment and prizes, we ate delicious hors d oeuvres, drank happily and shared high points of the conference. Given that we were covering the event, this was one of the only opportunities to chat with folks about their products in detail. I seem to comprehend things better anyway when there’s a margarita in my hand.
To top it off, Amy Black, Timetrade’s Director of Marketing rocked an original song accompanied by nothing more than hand-claps and brought the house down proper. Quite eye opening even for those of us that were working towards an incremental eye closing buzz. It would’ve been cool to win an iPad. Maybe next time.
Well, that’s a wrap! See you all in March for the next one... A big shout of thanks to the sponsors, Selling Power Magazine and the Sales20Conference team for another riveting event. Cheers!
Stay tuned for the #SM20 videos everyone...
In response to the LinkedIn Group SmartSellingTools article where it is made clear that ABC is now ABH, true sales folks with the ‘Always Be Closing’ game-plan are now having to embrace an ‘Always Be Helping’ approach. Companies like Marketo have struck the very nerve that binds Sales and Marketing quadrants by enabling players with tools for achieving inter-departmental successes. Their ‘Definitive Guide to Social Media’ is indeed quite ‘definitive.’
Speaking of tools, the iMeet booth was a happening spot on the Conference Floor. The product’s ‘meeting rooms’, which can accommodate up to 15 video participants at a time, are designed to be interactive. You can name your room and decorate it using a variety of templates, or customize it with a company logo. Guests can upload a profile photo or create an avatar, and you can click on each person’s cube to see a bio, photos, and links to their Facebook, Twitter, and LinkedIn accounts. When a person is speaking, their cube lights up. Very cool.
In addition to seeing familiar faces at this San Francisco Sales & Marketing 2.0 Conference, we heard some different voices speak up in the CRM sector. Booth action was hot where demonstrations for SAP CRM, Pivotal CRM, Oracle OnDemand and Microsoft Dynamics were in full effect. New to the conference was another standout, Timetrade. We got to demo their product and had a chat with EVP Gary Ambrosino. We also had the privilege of listening to Anneke Seley, Phoneworks CEO and author of the book ‘Sales 2.0’ weigh in on the power of Social Media in Business. Check out the Video section here on DreamSimplicity for coverage of her session and don’t miss our interview with the ‘realest of the reel’ Garth Moulton, co-founder of Jigsaw. Enjoy!
Closing out an event with awards and partying always sends attendees to their red-eye flights in a good mood. Comedian Jeff Applebaum entertained a large group with swagger, redlining the PA system’s capabilities. Prior to the entertainment and prizes, we ate delicious hors d oeuvres, drank happily and shared high points of the conference. Given that we were covering the event, this was one of the only opportunities to chat with folks about their products in detail. I seem to comprehend things better anyway when there’s a margarita in my hand.
To top it off, Amy Black, Timetrade’s Director of Marketing rocked an original song accompanied by nothing more than hand-claps and brought the house down proper. Quite eye opening even for those of us that were working towards an incremental eye closing buzz. It would’ve been cool to win an iPad. Maybe next time.
Well, that’s a wrap! See you all in March for the next one... A big shout of thanks to the sponsors, Selling Power Magazine and the Sales20Conference team for another riveting event. Cheers!
Stay tuned for the #SM20 videos everyone...
