Pardot, one of the fastest growing marketing automation platforms, adds fuel to the fire, receives a line of credit from Silicon Valley Bank. The capital will give Pardot the power to grow it's team and expand to meet the over-the-top demand. The Atlanta-based company has already doubled in size in the past 12 months.
Marketo, the leader in Revenue Performance Management launched Spark, a new product designed for small businesses. A lighter version of their enterprise offering, Spark helps businesses manage lead nurturing and sales 2.0 processes across channels like e-mail, lead generation, and optimization of site visits.