With so many sales articles, sales books, and sales coaching philosophies, it sometimes can be overwhelming and hard to know where to start in terms of how to run your sales meeting effectively.

Many aspects of sales are over complicated. Keep it simple for you and for the prospective client to start seeing better results.

Here are some ways to keep your next sales meeting simple:

Set a simple agenda. Prior to the meeting, email out a very brief agenda, with 3-4 topics you will cover. ie- current challenges, discovery about those challenges, potential ways your company can address those challenges, and set the next steps. Be sure to ask if there is anything to add to the agenda before you get the meeting started and get their buy-in that the agenda looks good.

The agenda may read like this:

Agenda