Adding a blog to your marketing mix is a smart strategy for any size business. Writing articles on a regular basis will help your website’s search engine ranking. And a blog gives you credibility with your audience by establishing you as a thought leader in your industry.

In order to make your blog a successful marketing tool, it should include the following components:

1. Get creative with your blog theme. Devise a theme that appeals to your target audience and don’t be afraid to show your personality.

2. Create value for your readers. Include information in your blog that is relevant and...Read more at http://www.soldlab.com/news/2011/7/12/8-components-your-blog-needs-to-be-successful-to-read.html

You guessed correctly – it's both.

Social media networking and marketing requires both creative and analytical skills. And few of us are proficient at both. 

Left brain thinkers tend to be more linear and analytical.  Right brain thinkers tend to rely on more circular methods of organization and creative solutions.  A tip to keep the two straight is to associate the "L" of linear and left, and by deduction you know the right brain relates to the creative and intuitive skills.

Today I had a conversation with an association exec who was...Read more at http://www.soldlab.com/is-social-media-left-or-right/