by Russ Hubbard
Vice President of Global Sales, Software Rights Management
SafeNet, Inc.

It seems that almost every small company dreams of becoming a larger one, with the self evident corollary that with size comes resources, and with resources, mountains become molehills.
The truth of that statement may be laughable to many employees of larger companies, but it is still surprising to me how many small and mid-sized firms delay success planning until after they have “arrived”.  But more often than not, what often starts out as a simple, single offering gradually expands into multiple offerings to multiple markets.  Acquisitions get considered, and some even occur.  And before you know it, your little fledgling enterprise has gone from a garage to having a marketing department that couldn’t fit in the same garage.

"What's an Entitlement?"