The number-one pushback I hear from companies who want to better leverage social media but aren’t, is that they don’t have time. More specifically, they don’t have someone who can devote enough time each day to publishing, curating and engaging prospective customers, partners and influencers on the social web.

This isn’t a problem of bandwidth as much as it is about process. If you have a system to follow, every day, that effectively translates the tasks required for effective social engagement into a checklist, it’s far easier to not only find the time, but get the work done in a fraction of what you think it would take.

Below is a sample of a daily social media “punch list.” There are more explicit tactics behind some of these steps, but it’s a good start for separating the work required into easy-to-execute buckets.

Do you find yourself constantly checking your smart phone even though you are on vacation? Historically, the holidays are times when we disconnect from work and spend quality time with our family and friends. However, with the growth of mobile technology, we are hyper-connected, so staying on top of what’s happening at work is easier than ever. According to the recent data by Socialcast, the number of Americans staying connected to work during the holidays is on the rise due to the use of mobile devices.

Search represents the largest share of online ad spending in the US and around the world, and the competition for valuable branded keywords is heating up. eMarketer estimates US marketers will spend $14.4 billion on search advertising this year, and companies across verticals are trying to grab competitors’ traffic—or just increase their rivals’ pay-per-click costs—by bidding on brand terms in their sectors.