The majority of B2B marketing is now online, through websites, email blasts and social media.  The large volume of online marketing across multiple channels is a lot to manage and track. Pardot is a solution to help you organize, track, and automate your online marketing efforts.  A privately held company, Pardot was started in 2007 and is based out of Atlanta, Georgia.  We caught up with Mathew Sweezey, Senior Sales Executive at Pardot to learn more about their solution.

One of the most important measures of success for a blog is the number of RSS subscribers. In this post we'll show you how to set up a feed subscription goal in google analytics, this will help you to: