KISSmetrics have put out a nice infographic, containing stats from an ongoing Google study of web browsing behavior. Apparently, hundreds of thousands of sites participated, and the results have been very interesting.

Ever wanted to track a video link or social media link in an email campaign? If your email campaign host does not track this for you, how do you know how many people have engaged with your content? If you want to see this information in Bime you will need to make sure Google Analytics records it. Here is a simple way to get around this problem.

PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don't need a lot of history to draw conclusions from it - a few weeks is enough time to give you an idea of how well a campaign is performing.

Mashable recently wrote an article about how Cloud Computing & Web Services are changing the IT job market, and how having Business Intelligence and Web Analytics skillsets are highly valuable in today's tough economy.

Do you agree that people are more important than tools? Do you think that actions are more important than reports? If you do, have a look at The Analytics Manifesto.

When we saw that Google TV was released to the public last month, we thought: what kind of impact might this have on web analytics? 

One thing to remember : A KPI is a metric, but a metric is not always a KPI. When we use the term metric we are referring to a direct numerical measure that represents a piece of business data in the relationship of one or more dimensions. A KPI is simply a metric that is tied to a target. More often than not, a KPI represents how far a metric is above or below a pre-determined target. KPI’s are normally shown as a ratio of (actual : target) and are designed to instantly inform a user if they are on track with their plan, without the end user having to specifically focus on the metrics being represented.