If you think Twitter is a waste of time, or simply for young people, think again. A new Pew study found that 13% of online Americans now use Twitter – up 5% from November 2010. One in five U.S. adults ages 25-34 use Twitter, while 14% of users are between 35 and 44, up from 8% a half-year earlier. In addition, 25% of online African Americans and19% of online Hispanics use Twitter, compared to 9% of whites.

As this social networking site continues to grow in popularity, it’s also proving to be a useful resource for a sales team. Here are a few ways to use Twitter to make more sales:

1. Research Tool – When you have a prospect to call, do some research on Twitter first. Find out what employees and other customers are saying, so you have a better understanding of the company before making that call.

2. Keep up with Industry News – Use Twitter to learn about changes in your lead’s industry.Keep track of your lead’s competition by...Read more at http://www.soldlab.com/news/2011/6/16/7-ways-your-sales-team-can-use-twitter-more-effectively.html