are the ones that work.  

Here are my favorites, and why they work so well.

1.  Share personal stories about your life with complete strangers.

You can't just talk about authenticity; you have to reveal it.  This is the only way you will build a fan base for your blog or social media pages.  This is your reality show.  Sure, you can be shocking and over the top, which is entertaining.  But unless your name is Fred and your audience is little kids, my recommendation is to just use some social media wizardy and pull back the curtain.  

Read more at http://www.soldlab.com/news/2011/9/1/the-craziest-rules-of-social-media-to-read-more-sales.html