Core Audience has launched the industry's first cloud-based audience management platform designed for brands who want to own, control and harness their audience data. Core Audience helps brands recognize valuable audience segments and respond in real time across all their bought, earned and owned media platforms, including websites, apps, email, premium display, RTB display, search, social spaces, and other channels. Even though audience data is being stored in the cloud, brands and publishers own their own data.
Core Audience was purchased as Red Aril in 2011 by iCrossing, a digital marketing agency owned by Hearst Magazines, a unit of Hearst Corporation. By leveraging its relationship with Hearst, Core Audience is able to provide customers more robust data sets than other data management platforms available in the market, giving its clients more complete audience insights.
The company works with Fortune 500 clients across a range of industries, and is available today to any brand or publisher seeking a data management platform that provides ownership of audience data and real-time audience intelligence to power brand experiences.