Despite our strong desire to resist it, one of the great, unwavering facts of life is that things change. We, ourselves, go through cycles – or phases – where our interests, preferences, passions and even tastes change. You will have noticed these changes in yourself. Just consider the things you thought were important as a teenager – look particularly at the music that you were so passionate about. How many of those songs do you still love? How many would you still play for your new, more mature friends?

The same happens in business.

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