There are many reasons why you should consider using online video for your business. Most obvious, branding, reach, and story. You have to tell the story of your business, especially if you operate with a store front on the web. Video can be used to create a competitive advantage if your competitors are yet to integrate video content into their web strategy.
On the production side, low cost systems and equipment, when paired together make the ultimate studio or remote setup for your marketing team.
I came across this video posted on the SocialMedia Examiner and felt I should probably share it with the community. If you are not familiar with the Examiner, its one of the web's premier blogs dedicated to social media. In this video Steve Garfield, who is the author of the book Get Seen: Online Video Secrets to Building Your Business provides a number of tips and techniques focused on:
- How to create quality video on a small budget
- How to use videos at an event
- How to upgrade your equipment
- How to get more video views
- How to integrate video into your social media strategy