Provides Visibility Into Marketing, Sales, Customer Success and Product Management for SaaS Companies

Our friends at Totango, a provider of a real-time customer engagement platform for Software-as-a-Service (SaaS) applications, announced the release of SaaS Executive Dashboard, the simplest way to plan and track key business metrics of SaaS companies. The new offering captures SaaS best practice metrics and formalizes them into a free tool much needed within this emerging industry.

SaaS companies have a strong reliance on data and metrics to plan and track their business. They have to track many resources just to get to the right information, analyze it and syndicate it across the organization. SaaS Executive Dashboard provides a single, consistent high-level view of the business along with established benchmarks. In addition, users can drill down to a more granular view at the account and user levels.

Integrating information from multiple data sources including the SaaS application, marketing tools, CRM and billing, Totango's SaaS Executive Dashboard provides a real-time visual presentation of metrics along with email reporting and real-time alert functionality.