Vindicia Widens Online Gaming Market Lead with New Clients Heatwave Interactive and Idea Fabrik

Company’s Revenues from Online Gaming Sector Rise 470%

Ideal Solution for all Genres and Business Models, Vindicia CashBox™ Helps Game Publishers Increase User Adoption and Boost Revenue

E3 Expo LOS ANGELES and BELMONT, Calif. — June 7, 2011 — Vindicia today announced the addition of two new game publishers and developers Heatwave Interactive and Idea Fabrik’s HeroCloud Service to its customer roster, reinforcing its position as the industry’s top provider of subscription and microtransaction billing and eWallet solutions. Since first announcing its leadership in the online gaming market last year, the company has seen its revenue in this sector grow by 470%.

Heatwave Interactive and Idea Fabrik join a long list of successful game publishers – including Mind Candy, Trion, Cryptic Studios, Wicked Interactive and hi5 – which have selected Vindicia CashBox to increase user adoption and boost revenues. Leveraging the company’s expertise in supporting many different business models, from subscriptions to microtransactions to hybrid models, Vindicia’s online gaming clients have maximized revenue through increased customer acquisition and customer retention.

Vindicia will acknowledge its customers’ successes and celebrate its continued sector growth as a sponsor at the F2P Forum reception to be held on Wednesday, June 8th at the Belasco Theater. 

“Vindicia's deep understanding of the gaming market, including the unique requirements of both players and publishers, has been instrumental in helping us to grow and scale seamlessly,” said Garvin Yeung, CEO of Wicked Interactive. “Since selecting CashBox to support our Suba Games portal we’ve seen a direct and dramatic impact on customer attainment and retention.”

“Growth in online gaming has been explosive across all categories and geographies,” said Vindicia Chairman and CEO Gene Hoffman. “Innovative publishers understand that creating a premier game and environment is only the first step. Offering gamers a range of billing options, from subscriptions to F2P, helps position publishers for high rates of customer acquisition and retention.” 

CashBox ensures that publishers are not losing customers to a lack of billing options, broken payments or fraud. Even the smallest increase in customer retention can lead to sizable revenue increases due to the power of Average Customer Lifetime Value (ACLV) in a subscription business model or monthly Average Revenue per User (ARPU) in a Free-to-Play (F2P) or freemium model.

For further information or to attend the F2P Forum reception at E3, contact Steph Jorgl at 650-264-4700 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it. . 


About Heatwave Interactive
Heatwave Interactive is a leading global publisher and developer of brand integrated, multi-platform entertainment. Founded in 2007, the Company specializes in high profile, high impact mass market games for PC, mobile, and social platforms. Heatwave has partnered with top celebrities and entertainment brands to provide audiences with engaging games and applications including iSamJackson; CMT Presents Platinum Life: Country, Platinum Life: Web Edition; and Gods & Heroes: Rome Rising. Co-founded by award-winning, game industry veteran Anthony Castoro, Heatwave Interactive is backed by Syncom Venture Partners. For more information, please visit Heatwave's corporate website: www.heatwave.com.

About Idea Fabrik
Idea Fabrik is an industry leading online games company. The company licenses its HeroEngine game development technology platform to dozens of studios worldwide for projects which include EA/Bioware’s upcoming MMO title, Star Wars: The Old Republic. Idea Fabrik also provides the HeroCloud managed service, offering independent developers low-cost access to the HeroEngine technology. For more information about Idea Fabrik, including details about the company’s online game development studios across the globe, visit the official website at http://www.ideafabrik.de.

About Vindicia
Vindicia is a leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices. Over the past twelve months, Vindicia clients sent $2 billion through its CashBox solution, billed in every global region, and generated $50 million in annual incremental revenue. Our clients include Symantec, TransUnion Interactive, Intuit, Activision Blizzard, Bloomberg, and Next Issue Media. To learn more, please visit www.vindicia.com.