newScale Wins Best of VMworld 2010 Gold Award for Private Cloud Computing

newScale^® Inc., pioneers of the self-service IT storefront for the enterprise, today announced that newScale 9, the latest version of the company’s market-leading FrontOffice^™ Suite, has been named the Gold Winner in the “Private Cloud Computing” category of the Best of VMworld 2010 awards. Announced today, the Best of VMworld 2010 awards winners are selected by an independent team of experts and editors from TechTarget's SearchServerVirtualization.com based on innovation, value, performance, reliability and ease of use.

As noted on SearchServerVirtualization.com, the judges for the VMworld 2010 Award cited newScale because it "brings the iPhone experience to the enterprise." The judges selected newScale for its innovative "app store for the enterprise," highlighting the software’s “user-friendly interface that lets you order, receive and deploy applications in your private cloud infrastructure.”

All products considered for a Best of VMworld 2010 Award are from companies exhibiting at the VMworld 2010 conference, held in San Francisco this week. SearchServerVirtualization.com received over 200 nominees for the nine categories in the contest, which is in its fourth year. The “Private Cloud Computing” category was new this year and recognizes on-premise cloud products.

“We are honored to be selected as the first Gold winner in this important new category for the Best of VMworld awards,” said Scott Hammond, newScale president and CEO. “This award is great recognition of newScale’s innovation and success with customers deploying private or hybrid clouds. Cloud computing for the enterprise requires a simple e-commerce ‘shopping’ experience for the IT consumer, together with the policy-based controls, governance, lifecycle management, and orchestration we provide. We look forward to helping drive the market for enterprise cloud computing.”

While newScale earned the Gold award in the Best of VMworld 2010 Private Cloud Computing category, rPath’s rBuilder was selected as the finalist. In separate news last week, newScale and rPath announced their collaboration together with Eucalyptus Systems and MomentumSI to deliver an integrated technology platform - providing an on-ramp to private and hybrid cloud computing in the enterprise.

Earlier this week, newScale announced that newScale supports the new VMware vCloud™ Director software for building and operating secure clouds. Enterprises and service providers can complement the power of VMware vCloud Director with newScale’s consumer-like e-commerce IT storefront, policy-based governance, and lifecycle orchestration for all data center services, including storage, network, security, and applications.

The newScale FrontOffice Suite provides a unified e-commerce IT storefront portal for data center services, managing virtual, cloud and physical environments. With newScale, enterprise IT teams and service providers can define standard offerings, enable self-service, automate the service request workflow, manage the end-to-end service lifecycle, and track IT costs. Users have easy, yet controlled, access to the IT resources they need on-demand – instead of waiting days or weeks. A free trial is available at: www.newscale.com/rcdtrial.

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