It just got a whole lot easier to reach your most engaged customers with video...Announcing Google AdWords for video.

Learn more at http://www.google.com/ads/video/advertisers/.

More info:
All the tools you need to get started on a video campaign are now in the same place you manage your most effective online search and display advertising, Google AdWords.

With Google AdWords for video, you can more easily connect with your customers through online video ads. Combining the emotional engagement of video with the science of online advertising, this new feature within AdWords allows advertisers to use a dynamic, auction-based system to place and manage ads on YouTube, and only pay for video views.

Advertisers get a system that is built specifically for video to help you best take advantage of the opportunity in online video. Advertisers can quickly create a single campaign from a selection of video assets and pay only for an actual video view (not an impression) using TrueView video ads. Advertisers can also see who's viewing your video, how long they're watching it and what other actions they take, in the same system where you run search advertising and other online campaigns, Google AdWords. And since it's powered by YouTube, you'll benefit when viewers of the world's #1 video destination can more easily discover, share and enjoy your content.