For many B2B organizations, social media has seemed out of reach or undervalued. But that doesn't have to be the case. Social media in its purest form is communication_and communication keeps business moving, no matter how it_s facilitated. Today, B2B organizations can use social media to increase awareness, capture customer feedback, generate leads, research target markets, and monitor the competition. Join this session to hear Kelly Ripley Feller, Citrix, Brian Stokoe, Caterpillar Inc., and Maura Ginty, Autodesk, talk about their social strategies and what they've learned.