Subscription businesses typically use email marketing campaigns to communicate with their customers. This is a great way to engage your audience and make sure that you are retaining customers for as long as possible.

This quick tutorial walks you through the Recurly MailChimp integration process. Once you've connected your customer accounts from Recurly with your MailChimp campaign lists, your lists are synced and kept fresh at all times.

Now you can segment your email campaigns by account status, tenure, subscription plans and other attributes listed in our documentation here:
http://docs.recurly.com/integration/mailchimp

-The Recurly Team