Core Audience Featured
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Solution
Core Audience
Solution Overview
Core Audience is a software as a service (SaaS) company that powers audience-based marketing across bought, earned and owned media. The Core Audience Management Platform, the industry’s first data management platform (DMP) built for brands, gives marketers a single view of their customers and the ability to own those audiences – a sustainable competitive marketing advantage. Core Audience’s fully hosted solution processes terabytes of data every day, transforming that data into actionable audience segments in real time, and ensuring the highest level of availability (99.99% up-time) in the market. Core Audience is owned by iCrossing, a digital marketing agency and a unit of Hearst Corporation, one of the nation’s largest diversified media companies.
Features
- Collects audience data in true real time
- Qualifies audiences into segments in real time
- Provides customizable first party “intent” taxonomies
- Provides drag-and-drop user defined audience segments
- Integrates first, second and third-party sources, and offline CRM data
- Delivers audience data to bought, earned, and owned platforms
- Provides access to audience segments as soon as the user qualifies
- Offers flexible rules-based tag management
- Protects audience data – stopping leakage of first-party data
- Monitors third-party tags activity and page performance
- Extends audience reach via closed-loop optimization
- Provides customizable reporting across all audience attributes
- Delivers interactive dashboard reporting
- Identifies audience volume and reach potential
CEO
Number of Employees
11-50 employees
Phone
877.733.2745
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