Marketing Data Management Platform

BlueKai is a data management platform that allows you to create target audiences based on a combination of in-depth first-party and third-party audience data; accurately target campaigns to these audiences across third-party ad networks and exchanges; and measure with accuracy which campaigns performed the best across segments and channels to refine media buys and ad creative over time.

The BlueKai Exchange is the world's largest data marketplace and the de facto standard for open and transparent audience data trading.

DMP for Marketers

• Connect customer intelligence across channels – Online/offline data aggregation, segmentation, etc.
• Re-target to retain customers
• 3rd party data prospecting to acquire new customers
• Leverage audience analytics to better understand visitors, clickers and converters
• Personalize user experience via site customization

DMP for Publishers

• Connect audience intelligence across channels – Online/Offline/cross-property data aggregation, segmentation, etc.
• Leverage 3rd party data acquisition/analytics to discover and create lucrative audience offerings
• Extend reach beyond your own property to create and use off-site networks
• Personalize user experience via site customization

Data Aggregator

• Connect audience intelligence across channels – Online/Offline/cross-property data aggregation, segmentation, etc.
• Monetize data assets any way you want – you sell, we sell, public, custom, private, etc.
• Provide seamless media integration for data activation
• Permissions and rate card management
• Access to marketers/buyers through BlueKai's deep ecosystem integrations

Marketing and Publishing professionals

marketing, publishing, data management platform, audience segmentation, audience analytics, customer analytics

51-200 employees

408.200.8300

20883 Stevens Creek Blvd, Suite 200, Cupertino, CA, USA, 95014

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