Lead Follow-Up

Automated Intelligence Interaction

Lead Follow-Up is a market automation application on Salesforce that enables lead nurturing and drip marketing in an easy, cost-effective way so that you can Always Stay in Touch with Your Customers. Built for users of Salesforce Professional and Enterprise Editions, it makes it easy to set up templates and business rules, which drive its behavior for your data. Lead Follow-Up was first published on Salesforce AppExchange in June, 2007.

Lead Follow-Up uses Business Rules, defined by you, to automate the task of following up, by email, with each new lead or opportunity in your Salesforce database. Unlike mass emailers, Lead Follow-Up messages are triggered by conditions and events in your leads or opportunities, and are sent one by one. Also called Drip Marketing, multiple messages can be scheduled to be sent, over a period of time defined by you, when a rule fires. Field updates and reminders can also be scheduled. Reports are available for stats such as open and click-thru counts, last time opened/clicked thru. How much time are you spending following up manually with your leads? Lead Follow-Up eliminates this time by automating the task of following up with each lead or opportunity in your Salesforce database and is a HUGE time-saver! Lead Follow-Up is not restricted to leads - it can work on opportunities, accounts, contacts, and tasks. It can be used as a Workflow Engine. Unlike the Workflow Rules built in to Salesforce, it works for Professional as well as Enterprise and Unlimited Editions. And emails are sent from the lead or contact owner - a feature that Salesforce does not provide.